Branding + Logos
Crafting your brand’s visual story is the key to building a bold, unforgettable identity.
Your logo isn’t just a design—it’s the first handshake between your brand and your audience. At Boutique Branding, we dive deep into your vision and your clients' expectations to create a one-of-a-kind brand kit. From logos and assets to colors, fonts, and styles, we bring your brand’s personality to life with creativity and impact.
Alastair McLeod
Wallace Corporation evolved from Al’s lifelong fascination with technology. As a millennial exposed to incredible technological change, he has lived through the proliferation of the internet, mobile phones, social media and now the rise of artificial intelligence.
Each of these innovations have sparked massive societal shifts and phenomenal business opportunities. Al says “Human ingenuity has driven great progress for thousands of years, and we’re now at a crossroads with technology flirting with superhuman abilities in a range of disciplines. Those who can harness the power of technology will be driving us forward, and those who can’t will be left behind.”
Wallace Corporation was founded with that vision in mind - helping businesses harness technology to stay at the front of the pack, and evolve at the cutting edge.
Outside of work, Al lives on the Mornington Peninsula and pursues his love of the outdoors primarily through surfing, windsurfing and backcountry snowboarding. He also invests his time and skillsets into supporting environmental groups to protect the places he loves.
creating wallace corporations visual narrative!
Wallace Corporation's branding exudes a futuristic and evolutionary aesthetic, with a bold nod to cyberpunk through its striking cyan and pink color palette. These vibrant hues embody technology, innovation, and a deep connection to technology.
At the heart of the brand is its distinctive logo, featuring an angled slice through the center—a direct reference to its namesake, The Wallace Line. This historic boundary separates ancient supercontinents, where, on one side, colossal creatures thrived for millennia, while on the other, new arrivals led to mass extinctions, reshaping the natural order.
The background visuals, composed of layered lines, subtly echo this narrative, cleverly forming a stylized representation of Australia—the brand’s home. This seamless integration of symbolism, color, and minimalism reinforces Wallace Corporation’s commitment to evolutionary technology and cutting-edge efficiency.
Moss and Magnolia embodies a sustainable, nature-focused brand identity, reflected in its name.
"Moss" symbolizes eco-conscious alternatives like moss in place of floral foam, while "Magnolia" represents timeless, seasonal beauty.
Their mid-century-inspired font pays homage to the resurgence of dried florals, once a staple of 1960s décor.
The brand voice is warm, organic, and nostalgic, evoking a sense of craftsmanship and care.
A rich, earthy color palette reinforces this aesthetic, creating a welcoming and grounded feel. Every element, from typography to tone, reflects a thoughtful balance between sustainability, tradition, and modern floral artistry.